Current:Home > ScamsUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -Apex Capital Strategies
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-13 15:30:11
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (811)
Related
- As Trump Enters Office, a Ripe Oil and Gas Target Appears: An Alabama National Forest
- These Oprah’s Favorite Things Are Major Sell-Out Risks: Don’t Miss Your Chance!
- Man arrested on suspicion of plotting to blow up Nashville energy facility
- Queen Camilla suffering from chest infection, forced to call off engagements, palace says
- Selena Gomez engaged to Benny Blanco after 1 year together: 'Forever begins now'
- John Barrasso, Wyoming’s high-ranking Republican U.S. senator, seeks 3rd full term
- Control of Congress is at stake and with it a president’s agenda
- Ariana Grande Responds to Fan Criticism Over Her Wicked Casting
- Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
- Which is the biggest dinner-table conversation killer: the election, or money?
Ranking
- 'Kraven the Hunter' spoilers! Let's dig into that twisty ending, supervillain reveal
- Gigi Hadid Shares Rare Look at 4-Year-Old Daughter Khai in New Photos
- A former Trump aide and a longtime congressman are likely to win in high-profile Georgia races
- Heidi Klum poses with daughter, 20, and mom, 80, in new lingerie campaign
- Intel's stock did something it hasn't done since 2022
- 3-term Democratic lawmaker tries to hold key US Senate seat in GOP-friendly Montana
- McBride and Whalen’s US House race sets the stage for a potentially historic outcome
- James Van Der Beek, Jenna Fischer and the rise of young people getting cancer
Recommendation
Federal court filings allege official committed perjury in lawsuit tied to Louisiana grain terminal
John Barrasso, Wyoming’s high-ranking Republican U.S. senator, seeks 3rd full term
Connecticut to decide on constitution change to make mail-in voting easier
Powerball winning numbers for November 4 drawing: Jackpot hits $63 million
Meet first time Grammy nominee Charley Crockett
Golden Bachelor’s Theresa Nist Says Relocating Wasn’t the Only Factor Behind Gerry Turner Split
Fantasy football Week 10: Trade value chart and rest of season rankings
Tropical Storm Rafael to become hurricane before landfall in Cuba. Is US at risk?